NASCAR Walks Back on “Lets Go Brandon” Crypto Sponsor

Lets Go Brandon car

NASCAR is walking back its approval of driver Brandon Brown’s sponsorship with the LGBcoin “Lets Go Brandon” cryptocurrency after initially approving the deal, Brown’s spokesperson Maxwell Marcucci told FOX Business.

So let me get this straight… The NASCAR managers let Brandon and his team dangle at the end of a rope (a.k.a. a garage door pull) with absolutely no support, because of something he had no part of. Now that he found a solution, along with the sweet irony of the solution, they pull the carpet out from under him.

“Lets Go Brandon”

In case you don’t know, this whole controversy stems from an incident that happened back in October at the 2021 Sparks 300 in Talladega, Alabama. That’s when Brown drove the family-owned Brandonbilt Motorsports Xfinity car to his first major win.

Brandon was being interviewed and the crowd was chanting, “F*** Joe Biden.” NBC reporter Kelli Stavast either tried covering up the obscenity or simply misheard them, saying “You can hear the chants from the crowd, ‘Lets Go Brandon.'”

And that’s how, through no fault of his own, Brandon’s name became inextricably linked to politics. The phrase quickly became a rallying cry among conservatives, and the unintentional meme has endured in the political lexicon.

In an interview with The New York Times, Brown said he is a Republican, but is not hyper-focused on politics. “I have zero desire to be involved in politics,” Brown said.

Brown initially was upset over the phrase that connected him to the anti-Biden chant, complaining that the meme was costing him marketing opportunities and he couldn’t get anyone to sponsor his car.

“It got extremely difficult for us,” Brown told Sports Business Journal. “If you’re a national corporation, that means you sell to all consumers … So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base.

LGBcoin to the Rescue

That’s when LGBcoin stepped in and offered to be Brandon Brown’s primary sponsor in 2022. The crypto company was coined LGB as a direct reference to the infamous phrase and the coin’s website proudly states “Lets Go Brandon!”

“Having the financial support of LGBcoin is incredible, especially at such a pivotal time,” said Brown in a press release. “The support of LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022.”

Brandonbilt Motorsports announced its partnership with LGBcoin on December 30, and said that the cryptocurrency’s “LGB coin” logo would be displayed on Brown’s Chevrolet Camaro for all 33 races of the NASCAR Xfinity Series.

It would first be seen on the car at Daytona International Speedway in February 2022.

NASCAR’s About-Face

NASCAR reportedly hit the brakes on Brown’s crypto sponsorship deal AFTER it was already approved. They had even offered feedback on minor graphic design changes, so they can’t claim it was a mistake or misunderstanding. NASCAR doesn’t seem to have a leg to stand on if they really do renege on allowing Brandon’s sponsorship deal.

NASCAR already set the precedent of allowing political speech on cars, when in June of 2020 they allowed for Bubba Wallace to drive a Black Lives Matter car. This was after Wallace ridiculously claimed that someone had hanged a noose in his garage at Talladega Superspeedway, when it was obviously just a garage door pull.

LGBcoin is a legitimate cryptocurrency, and race cars have been sponsored by cryptocurrencies before. So since no one else was brave enough to come forward and sponsor him, why shouldn’t Brandon Brown be able to have them as his sponsor? Especially since the sponsorship was already approved! Why is NASCAR suddenly changing their minds now???

By the way, according to Coinbase, the LGBcoin increased in value by almost 50% over the past week. We predict that the more the wokes go after Brandon and LGBcoin, the higher its value will rise. 🙂

1/5/2022 UPDATE: Hedge fund manager and LGBcoin advocate James Koutoulas threatened to sue NASCAR on behalf of LGBcoin holders if it makes good on its rejection. “Now it’s war,” he tweeted.

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